Someone asked me recently in terms of Google AdSense vs Google Ads... which is best? I answered as best I could without wishing to be condescending because it's an absurd comparison really. In a way it's like asking if fish are better than helicopters? I'm going to explain why Google AdSense vs … [Read more...] about Google AdSense vs Google Ads… An Absurd Comparison
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How Much Does PPC Cost & Is It Worth the Investment?
If you're asking how much does PPC cost, you're probably looking to grow your traffic quickly. PPC definitely offers potential for quick growth but it has to be managed in the right way. I appreciate that paying for traffic can seem like a big step, but in truth it needn't be. I'm going to tell … [Read more...] about How Much Does PPC Cost & Is It Worth the Investment?
Google Adwords Mistakes: Keep Your Eye on the Ball
During my nearly 15 years of using pay per click advertising platforms I have learned an awful lot! Much of this has come from trial and error. In the early days I made a bunch of Google Adwords mistakes and these have taught me almost as much as my successes. What follows then is the explanation … [Read more...] about Google Adwords Mistakes: Keep Your Eye on the Ball